This Saturday, September 19th, Nate Ruess of the Grammy Award-winning band FUN and renowned Indie band The Format is coming to UConn as part of the Campus Consciousness Tour (CCT). REVERB and NextGen Climate have collaborated to systematize a music tour with an integrated environmental campaign. Having traveled to over 150 college campuses, CCT’s preeminent goal is to provide students with captivating musical performances that send a positive, educational message about social and environmental causes.
REVERB is a nonprofit organization committed to reducing the environmental impact of its tours, and promoting environmental sustainability to its audience through a variety of approaches. Backstage greening programs, such as composting, recycling, waste reduction, and carbon offsets, as well as methods of fan engagement, including the Consciousness Village, social media campaigns, and an online carpooling resource, aim to reduce the environmental footprint of the tour, and inspire fans to create a more sustainable future. Throughout the day prior to the concert, various environmental non-profits will be tabling to promote sustainability with a variety of products, games, and prizes.
With past headliners including Drake, J. Cole, and Wiz Khalifa, CCT’s environmental message has reached over a million students since REVERB was founded in 2004. If you are interested in attending the Campus Consciousness Tour featuring Nate Ruess, Jorgenson’s doors open at 7pm on Saturday, September 19th, and tickets are on sale now. We are all very excited about this integrative green concert, as it sends a positive message reflective of UConn’s commitment to protecting the environment.